Search engines and Directories are the most common way for Internet users to find information (e.g. websites, web pages, news stories, etc). Not having Search Engine Optimisation (SEO) would be like building a brand new business and not telling anyone about it.

Search Engine Optimisation is the process of constructing (or reconstructing) a web page so that it retains or improves ranking within the major Search Engines and Directories.

dragonphly understand the Search Engine Optimisation process which allows maximum visibility for our client's websites

Spam

There are many ways to try and fool a Search Engine, and the penalty is having you Domain Name banned. Some companies accept this as an occupational hazard for the short-term results.

If you are serious about using the Web as a business tool then don’t bother cheating. Search Engine Optimisation takes a long time and a lot of effort, and it's not worth the risk of throwing it all away for a marginal gain.

Below is a list of activities classed as spam:

	Invisible text
	Duplicate content
	Keyword stuffing